Drive.com.au has become Australia's first automotive classified website to launch a free custom-built car searching tool designed especially for mobile phones.

Drive Mobile not only offers people on the move access to search tens of thousands of motoring listings on Drive.com.au but also the opportunity to view motoring information including car comparisons, reviews and news features, all customised for viewing on mobile handsets. People on the hunt for a new set of wheels can now receive up to date car listings while they're on the train or travelling from one car yard to the next, ultimately making the car buying process immediate and timely.

Drive's General Manager, Julie Coffey said that it makes sense to be able to access car sales information from your mobile phone.

"Car buyers and sellers will all benefit from easier and faster access to car related information," Ms Coffey said.

"We've designed the service so that it adapts itself to whatever mobile phone it is being displayed on," she said. "The new service even allows you to call dealers directly from your mobile and send car listings to friends".

"Drive Mobile is our next step towards making the searching process quicker and easier than weekends wasted driving from one side of town to the other. We're excited to be leading the automotive industry into the future of providing listings and content conveniently to car buyers anywhere, anytime."

Toyota Australia has recognised the benefits to both buyers and sellers in making the car searching process as simple as possible and is the first manufacturer to partner with Drive Mobile.

Toyota's Manager for National Retail Advertising, Tony Pepper said: "We've eagerly awaited the arrival of a service like this, so we wanted to be part of Drive Mobile from the beginning. Just as car technology is moving forwards in leaps and bounds, so is the technology people use to search for their next car purchase.

"GPS revolutionised the way people get from point A to point B and Drive Mobile is set to revolutionise the way people get from car A to car B."

Ms Coffey said that Drive Mobile would also soon offer a handy SMS car alert which lets users know when cars matching their set criteria are listed for sale on Drive.

About drive.com.au
Established in 1999, Drive.com.au is a leading Australian automotive website. It offers comprehensive information an all aspects of buying, selling and researching cars. Drive.com.au is part of Fairfax Digital. Drive.com.au boasts strategic partnerships with industry leaders such as Yahoo! Australia & NZ Cars, Search on Google, Yahoo!7 and Sensis as well as Web Publications Pty Ltd, publishers of the autoweb.com.au and autospeed.com automotive websites. For more information visit www.drive.com.au.